I have been talking to a lot of people about why they don’t set big goals.

I mean, let’s be honest, we pretty much set the ones that we know we have a pretty good shot at hitting

We set goals within the possibilities of what we believe we can accomplish.


We don’t want to feel like a failure. We don’t want to feel what it would feel like to fail.

There is a reason for that, in fact there are two:

  1. You are human
  2. You have a brain

Here is what is going on…

Your brain wants to seek pleasure, avoid pain and conserve energy. Setting goals well within your possibility of achievement makes your brain very, very, very comfortable. But that is not where growth and transformation happen.

Your willingness to seek growth, be uncomfortable and take massive action (not to be confused with frantic action) is the key to showing up as your highest and best self and getting the results that you want.

  • Be willing to seek growth by face planting, and then doing better next time.
  • Be willing to be uncomfortable…your brain will really fight you on this.
  • Take massive action by not stopping until you get the result that you want.

Don’t take your eyes off of the goal just because you have a fail.

Be willing to fail again and again and keep going, keep growing.

For example: if losing weight is your goal, be willing to learn how to eat healthy (seeking growth), be willing to step on the scale every day and fail to see the needle move (uncomfortable) be willing to eat clean and move your body anyway (massive action).

Do it until you get the result that you want.

True Story:
I remember my very first ever horse-back riding lesson about 8 years ago. I showed up to the lesson all excited about learning how to ride. We learned how to groom, tack up the horse and then we were led to the arena where it was time to get on. I stepped up to the mounting block like a boss and put my foot into the stirrup, added a little weight to hoist myself up and I proceeded to fall off of the mounting block and under the horse. Not once, not twice, not even three times…four times people!

It was humiliating, it was frustrating, nothing comfortable about failing by falling under a horse 4 times in front of everyone.

But today, I am on my journey to a bronze medal in dressage. I have failed thousands of times over the last 8 years.

Every fail was a lesson, every fail filled in the gaps of knowledge and understanding until self-doubt was replaced with self-growth.

Failing does not make you a failure…quitting does!!!

Now, go be a goal setting, failing, and learning, goal getting, goal digger!!!